In 1993, there were 52,000 collision repair shops in the US and hardly a single MSO. Insurance companies and insureds and repairers universally hated the confrontational repair process. David Roberts and his partner, Matthew Ohrnstein, decided the industry was too big and too important to be satisfied with the status quo. With David’s background in healthcare and Matt’s in software, they envisioned an enhanced and collaborative process that would improve everyone’s experience, costs and performance.

Together they started Caliber Collision Centers to rationalize and consolidate what was then a $25 billion industry. Raising more than $80 million over four years, they began buying, consolidating, systematizing and marketing not just the idea but the reality of a consolidated performance based MSO. When they sold Caliber in 2008, their team of investors, executives and managers had built the biggest MSO in the business. And it was but a fraction of what Caliber has since become. Sadly Matt passed away in 2013 but David and his team of professionals have since advised, capitalized and sold more collision repair shops and paint distributors than any other advisor in the industry.

The Focus team created a data-driven process based on identifying and gathering key information on every single US collision repair shop – more than 32,000 shops! For the last six years, Focus has built its robust database into a powerful tool to help entrepreneurs, sellers and potential investors appreciate not just the national scope of the collision repair industry but to dive deeply into individual markets and regions.

This data-driven process has attracted many key MSO operators to Focus for strategic growth, capital formation and mergers and acquisition advice.


David Roberts

Managing Director

David brings unparalleled knowledge and experience to his strategic advisory and mergers and acquisition work in the automotive services industry. In 1995, he and his partner, Matthew Ohrnstein, co-founded Caliber Collision, the world’s first and now its largest collision repair consolidator. As Chairman of Caliber through 2003 and the initial leader of its Corporate Development team, he wrote the book on how to change, grow and thrive in this intensely competitive industry. Helping raise more than $125 million in capital for Caliber and other providers, he also led the acquisition of 37 individual shops and Multiple Shop Operators at Caliber.


Gail Simpson, PhD

Director of Research

Gail Simpson, PhD, has spent more than 25 years as an entrepreneur, management consultant, and executive skilled in research, strategic planning, product development, marketing, risk management and fraud control.

She serves the Director of Research at Focus Advisors. She created and managed the proprietary industry database of all 32,000 collision repair shops in the US. On a leave of absence from Focus Advisors, Gail joined the Council for Responsible Public Investment where she advocated new investment approaches to California’s largest public pension funds.


Chris Lane

Operations Director

Chris joined Focus Advisors in 2015, having spent the prior 15 years as a consultant advising business owners how to effectively scale their businesses through development of sound operational and marketing strategies. As Operations Director he brings a startup-company mindset to managing clients, prospects, and business execution – move quickly, communicate clearly, with discipline and commitment. He originally developed his business fundamentals at Intel Corp, spending 12 years in marketing, marketing strategy, and program management, and has a BS in Applied Math/CS from Carnegie-Mellon.

Anna Kieryk, CFA


Anna brings research, modeling, and financial analysis expertise to Focus Advisors.  As Head of Research and a Senior Equity Analyst she managed the manufacturing research team for an equity research firm in Shanghai China before coming to Focus in 2015 as its chief analyst.  Anna is a Chartered Financial Analyst with a Master’s Degree in Sinology, and is fluent in English, Mandarin Chinese, and Polish.


Gail Taff

Research Manager

Gail joined Focus Advisors in 2016, following 14 years of behavioral science research. Her specialties are improving business efficiency by finding new uses for existing data, and ensuring data quality in large databases. As Research Manager, she keeps Focus Advisor’s proprietary market intelligence database the most complete, accurate, and up-to-date in the automotive industry, enabling the business to understand local markets and spot new trends quickly. She has worked on developing mathematical models of behavior, and co-authored a book on finding and using existing data to analyze community problems. She has a Public Health Master’s degree with a specialization in Behavioral Sciences from UC Berkeley.

Investment Banking Services and Securities offered through Independent Investment Bankers Corp. a broker-dealer, Member FINRA/SIPC. Focus Advisors is not affiliated with Independent Investment Bankers Corp.