Focus Advisors Represents Pride Auto Body in its sale to Classic Collision


Focus Advisors Represents Pride Auto Body in its Sale to Classic Collision

October 30, 2020 – FOCUS Advisors is proud to announce the sale of its client, Pride Auto Body, to Classic Collision of Atlanta, GA.  Pride operates 7 shops in Southern California along the I5 corridor between Van Nuys and Santa Clarita.  Established 37 years ago by co-founders Randy Stabler and Robert Turchan, Pride was one of the original MSOs in the market. It earned a reputation as a premier operation known for strong dealer relationships, high-end certifications and multiple DRPs.

Focus Advisors’ Managing Director David Roberts acknowledged the strong interest in the market, “We knew going in that Pride would be very attractive to a large number of strategic and private equity buyers. In the end the owners decided that Classic had the best system and process fit with their own and was well aligned with their dealer strategies.  We’re happy we helped them find the right partner to carry on their legacy.”

This acquisition marks Classic Collision’s entry into the Southern California market.  Classic now operates 47 shops in Florida, Georgia, South Carolina, Alabama and California. In early 2020, the Company partnered with New Mountain Capital to recapitalize Classic and create a national growth strategy.  CEO Toan Nguyen, stated “When we decided to expand into California, we quickly identified Pride as one of the premier operators in the market.  We expect to continue our rapid market growth built on their robust platform.”

Pride co-founder Randy Stabler commented “We were honored to have so many quality organizations show interest in our business.  We chose to partner with Classic because their values and ours were so consistent – integrity in the quality of work, relationships and the way we treat our employees and partners.”

Robert Turchan recalled that “We were named ‘Pride’ because we believed that quality and a focus on the customer was the recipe for a successful business, and we were happy to see that rewarded.  The process of selling our business was hard. It’s easy to get tripped up and go off course without professional guidance.  FOCUS provided the professional advice that set us up for success, kept our deal moving and continually advocated on our behalf.  There’s no way we could have done this by ourselves.”

About FOCUS Advisors:

FOCUS Advisors ( is a full-service FINRA-registered M&A advisory firm serving collision industry entrepreneurs looking for advice about growth and sale options, representing them in raising capital or selling their businesses.  Managing Director, David Roberts has been the industry’s leading advisor to MSOs and single shops with more than 22 industry transactions in the last 6 years including recent sales of large MSOs such as Fix Auto USA, Fix ACAB, Price’s Collision in Nashville and Herb’s Body and Paint in Dallas.

Investment Banking Services and Securities offered through Independent Investment Bankers Corp. a broker-dealer, Member FINRA/SIPC. FOCUS Advisors is not affiliated with Independent Investment Bankers Corp.